Watch Me

Student Project (Advertising Campaign)

The approach taken for the new Samsung gear S2 is clean, modern, and simple, with a hint of irony. The target market is both men and woman ages 17-35, middle income. The irony is hidden in the tag line running thought the campaign with the play on the word WATCH referring to the watch it self and as a reply to the challenge related to each app displayed. Each app displayed is relevant to location of ad ie: bus stop, subway, billboard ect... Creating a oh ya moment for the consumer.